Chanel History and Mission Statement

 "In order to be irreplaceable one must always be different." -Coco Chanel

CHANEL

is a Fashion House founded by the Couturier Gabrielle Chanel commonly known as "Coco Chanel". The House of Chanel  specializes in luxury goods (haute couture, ready to wear, handbags, cosmetics and others). The company is mostly famous for their Chanel number 5 perfume. Gabrielle Chanel started her company by making haute couture line with different silhouettes , by making the strict corset silhouette be gone. Gabrielle made a big impact in the fashion industry and she made herself a legend, she died in the 70s. After her dead the House of Chanel was in hold for 2 years and in 1983 , Karl Lagerfeld became the new designer of Chanel, he brought a new sense of style making the brand appear new, he changed Chanel's fashion lines from old lines to shorter cuts and eye capturing designs.Today the House of Chanel is one of the biggest Fashion Houses in the world, the brand has become successful and has captured the eyes of many Fashion lovers.

 Mission:
"To be the Ultimate House of Luxury, defining style and creating desire, now and forever."