Chapter 4. The Marketing Environment

 A target market is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the need of that group, resulting in mutually satisfying exchanges. Chanel is a internationally established company that has been around for over a century, resulting in an extensive range of target markets.
Chanel's merchandise are an arrangement of clothing, accessories, perfumes, and cosmetics that attract people from around the around the world of all ages. Chanel isn't a affordable brand when it comes to retail, the preferable audience is for people of higher income and celebrities.

The clothing mostly attracts and targets generation x. Some also targets younger, like infant wear due to Chanel being a "ageless brand" and any woman of any age would appreciate wearing

  of course.The accessories, and handbags depending on the style can be wearable for any generation. As for cosmetics and skin care depending on the product, may be used for woman ages 16 and above.The skin care line offers many different products for the type of skin a woman may have. For example the ultra correction line repair cream is a product developed for anti-wrinkle maybe be used for woman in their mid 30's and older.  For younger woman, the mousse exfoliante pureté is a rinse-off exfoliating cleansing foam purity cleanser may seem more appealing to use.

As for Chanel's fragrance line, its also a target market for woman. Chanel No. 5 is one of the top sellers and very popular. The fragrance is said to represent the component lifestyle of a mature strong woman of elegance and sophistication. The scent is known to be very distinct and classy. The perfume is distinguished to be worn for mature chic, refined woman. Chanel has used Brad Pitt in a recent commercial to attract the eye of more women. I believe that was a great target move used as well as environmental management. As far as targeting towards a younger market, the fragrance Coco Mademoiselle is indicated for younger woman. The most recent commercial for Coco Mademoiselle stars Keira Knightley.