Chanel founded in 1909 in Paris by, Gabrielle Chanel is one of the most famous of luxury brands. Chanel is a world known innovator in high fashion clothing, cosmetics, accessories, jewelry, and of course fragrances, Chanel No.5 is one of the top selling fragrances in the world. Chanel has over two hundred stores worldwide.Chanel's three New York locations are very popular among tourist.
Chanel started to expand and go global launching a cosmetics line in 1924 and a range of skincare products in 1929. In the 1950s Chanel No.5 was a big hit. In a 1954 interview, Marilyn Monroe
famously answered the question "What do you wear to bed?" with the line
"Just a few drops of No5". The popularity of the perfume grew and grew
but this wasn't necessarily a great thing. In the 1970s it was decided
that No.5 had lost its exclusivity so it was reinvented and made
less widely available.
Chanel operates business
in five regions, each of which is led by regional heads Each regional head reports to the Global CEO. The Japanese division, Chanel K.K. has eight
company-owned retail boutique. In Paris, where Chanel
was founded, there are five company-owned retail boutiques.
Chanel's global vision has been to be "The Ultimate House of Luxury, defining style and creating desire, now and forever." I personally believe Chanel is living up to their vision. The House of Chanel is a model of what a luxury brand should be. Their dedication to only producing high end quality products is defining style. Due to this Chanel is ageless, also a result of Gabrielle's vision. Chanel will continue to expand globally as it has for the past decades. With the help of its employees promoting Coco's vision, Chanel will remain one of the worlds highest form of luxury.
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