Chapter 10. Product Concepts

 When it comes to Chanel there isn't one specific product concept. Chanel sells a variety of different things, also known as a product mix. Those items such as couture, ready to wear, accessories, fragrances and jewelry. It's also known for its product line, for an example their accessories go hand in hand with their ready to wear clothing. Chanel was originally designed to for the comfort of women, so they'd feel comfortable and fashionable in classic tailored style. Chanel has various signature looks in their ready to wear line, such as tweed suits, the very famous quilted two chain bag, and also well known the little black dress. All these designs are still inspiration to designers today, and are often imitated. 

 Chanel has three main clothing lines that are known and often produced. Ready to wear, haute couture, and cruise/vacation. Ready to wear is what you'll find in retail stores, they come in certain sizes and are the finished product. They aren't customized to your body unless needed. Haute couture is customized and tailored fitted clothing. There's always a limited amount due to no two bodies being the same. Haute couture is more expensive then ready to wear since it's limited are the fabrics cost more. Lastly cruise/vacation wear, which basically clothing that's made for the comfort of vacation. But can also be worn just because it's more comfortable. 

 

 Product modification is no stranger to the company, Chanel is constantly reinventing it's self. Chanel spring 2013 introduced "Chanel Rougue Allure Luminous Intense in Envoutante" a deep shimmery mauve lipstick. Chanel Envoutante has a similar deep, beautiful shimmery quality as the Louis Vuitton monogram vernis. Chanel Envoutante, which roughly translates to “spellbinding” is not as deep as Chanel Rouge Noir, but is deeper than Chanel Rivoli. Chanel provides new product items for their make up line, which can be purchased at department store or chanel retail stores. 

 Chanel's product concept is no different from their mission statement and vision, which the company has stayed true to. The products the company till this day is a reflection of Coco Chanel and he vision to being the leading house of luxury. Chanel clothing underlines seduction and sex appeal of a woman. After all "A woman is closest to being naked when she is well dressed."