Chapter 18. Sales Promotion and Personal Selling

 At Chanel there isn't numerous sales due to the company being such a expensive and exclusive brand. And almost never offers sales to the public. With the Chanel "Ready to Wear" clothing you'll never get a sale with the clothing being tailored to your exact body type. Being that, most of the sales Chanel consume is from customer whom can afford to pay the price. Sometimes prices for last season items are lowered and sometimes they rise due to the exclusivity of it depending on how popular that item may be. The Chanel items that are sold at department stores like Macy's or Saks have promotional sales on cosmetics and skin care. Chanel advertises in department stores with having customers sample new products by testing the makeup and skin care or fragrance with sale reps. They're four types of sale promotion used for cosmetics for Chanel; gift sets, makeup, new product samples, and complimentary shipping.

 Private sales is another type of sales promotion chanel uses. In specific Chanel retail stores private sales take place for a specific collection. For an example, at the 2010 New York City's "Fashion Night Out" for the Mercedes Benz fashion week, Chanel had a grand opening party for the soho location. Chanel gave many guest complimentary samples that night to promote upcoming products. Chanel often gives away complimentary stuff when they have launches for new product and open new retail stores. Usually at opening head of Chanel Karl Langerfeld attends as well as popular celebs, this always brings a buzz and advertises the company more in the media.

 As far as personal selling goes for Chanel, often times people who own chanel products will sell them online at popular sites like eBay and Amazon. The prices online usually skyrocket and most buyers are skeptical of buying products online due to Chanel's counterfeit problem. In terms of follow-up the company is excellent at making sure customer needs are met to the fullest, and every thing they are promised falls through. All the employees are properly trained and never fall on the way to use products.