Chapter 17. Advertising and Public Relations

   Chanel has a wide range of advertisement that can be found in magazines, billboards, department stores where products can be purchased, and occasionally on television commercials. Their ads are worldwide and in various languages. On Chanel's website you can choose your language to view the site. Chanel spends millions each year on advertising, using various famous models and celebrities. Some famous faces like Brad Pitt for the fragrance Chanel No.5. Head of Chanel, Karl Lagerfeld picks the latest models that are used in today's campaigns and advertisements. Chanel's advertising is very important for their clothing, it helps promotes their ready to wear clothing down to every detail. Chanel has ads for all the products they sell. The company is not aggressive about advertising because its already globally known, so it attracts business all the time.

  
  Chanel is a global leader in the fragrance industry and a top innovator in fragrance advertising and marketing. Chanel continued to spend more on advertising than almost any other perfume company and, as a result, was earning the richest profit margins in the industry. In addition, the company had continued to expand into new product lines, including Chanel watches retailing for as much as $7,000, additions to its popular shoe line, and other high-priced clothes, cosmetics, and accessories. Chanel uses advertising appeal mostly when it comes to cosmetics and skin care line, showing the consumer with buying certain products it will improve their skin or denounce flaws in facial features.

   As far as Public Relations goes, Chanel has a variety of skills. Chanel throws dinner parties for celebrities to enhance its popularity. Chanel also has promotion with companies like Style.com and Vogue.com that advertise Chanel on their site. Chanel also has their own website with an FAQ and also a fashion blog. Chanel also offers exhibitions for media and the public. Chanel has regular merchandise demonstrations for publishing new products that invite media to report. For this Spring-Summer Ready-to-Wear collection, presented Tuesday, October 1st 2013, Karl Lagerfeld transformed the Grand Palais into an art gallery. An invitation to a vernissage of around 75 installations.