Chapter 15: Retailing

I recently visited one of the three Chanel New York locations for chapter 15. The store I chose was on W 57th street. This store seemed to be one of the smaller Chanel retail stores. The other two store are located in Soho and East 57th street. This store  was well put together and color coordinated as classic Chanel should be. Neighboring Chanel was Prada, Louis Vitton, and the famous fifth avenue Tiffany & Co that was featured in the classic "Breakfast at Tiffany's". 

Inside of the store are oak wood floors, black granite with glass display cabinets, holding Chanel's seasonal jewelry and watches. Across from that are shelves filled with the latest Chanel handbags, including the world known quilted handbag. Torwards the back are maniquins in Chanel's ready to wear clothing. They're are a limited amount if clothing in the store, so if you can find your size there's a big chance you can't get the item unless you order it and possibly meet with a tailor. Chanel clothing isn't sold online. The employees were dressed in business professional attire, white button ups black slacks and black blazer. Unfortunately pictures weren't allowed in the stores so I took one of the outside.

Chanel is a franchise with over 200 stores worldwide. Chanel products can be purchased at select department stores, including Bloomingdales, Saks, Nieman Marcus, etc. Chanel on W 57th is a destination store due to its location it attracts a lot of tourist and high end clients. The atmosphere of Chanel is very upscale and luxurious being surrounded by other high end upscale stores. Chanel also comes off as a retailing mix, you can purchase many different Chanel items at the store. Further more Chanel's fragrances and cosmetics can be purchased online or in department stores that are lucky enough to carry them.