Chapter 6 : Consumer Decision Making

People who purchase Chanel buy it for the style, quality, and sense of class it brings. Chanel is always recognized, due to celebrities and media exposure. The company offers many products that are appealing to both men and woman, but mostly known to women. Chanel's products are not always the most affordable to people in the working class, and is always something to keep in mind as the consumer decision before purchasing. With Chanel being a luxury brand style comes with a price and some people are willing to pay the price. The company does not aim to be affordable, Chanel provides for luxury, customers not cost efficiency.  Consumer's continue to buy products based on the popularity of the product, which continue to grow and expand. Chanel has adapted to current times and the digital evolution with the Chanel website, Chanel app, Chanel News blog, the new Coco Chanel website. Also on Facebook and Twitter.