Chapter 17. Advertising and Public Relations

   Chanel has a wide range of advertisement that can be found in magazines, billboards, department stores where products can be purchased, and occasionally on television commercials. Their ads are worldwide and in various languages. On Chanel's website you can choose your language to view the site. Chanel spends millions each year on advertising, using various famous models and celebrities. Some famous faces like Brad Pitt for the fragrance Chanel No.5. Head of Chanel, Karl Lagerfeld picks the latest models that are used in today's campaigns and advertisements. Chanel's advertising is very important for their clothing, it helps promotes their ready to wear clothing down to every detail. Chanel has ads for all the products they sell. The company is not aggressive about advertising because its already globally known, so it attracts business all the time.

  
  Chanel is a global leader in the fragrance industry and a top innovator in fragrance advertising and marketing. Chanel continued to spend more on advertising than almost any other perfume company and, as a result, was earning the richest profit margins in the industry. In addition, the company had continued to expand into new product lines, including Chanel watches retailing for as much as $7,000, additions to its popular shoe line, and other high-priced clothes, cosmetics, and accessories. Chanel uses advertising appeal mostly when it comes to cosmetics and skin care line, showing the consumer with buying certain products it will improve their skin or denounce flaws in facial features.

   As far as Public Relations goes, Chanel has a variety of skills. Chanel throws dinner parties for celebrities to enhance its popularity. Chanel also has promotion with companies like Style.com and Vogue.com that advertise Chanel on their site. Chanel also has their own website with an FAQ and also a fashion blog. Chanel also offers exhibitions for media and the public. Chanel has regular merchandise demonstrations for publishing new products that invite media to report. For this Spring-Summer Ready-to-Wear collection, presented Tuesday, October 1st 2013, Karl Lagerfeld transformed the Grand Palais into an art gallery. An invitation to a vernissage of around 75 installations.

Chapter 15: Retailing

I recently visited one of the three Chanel New York locations for chapter 15. The store I chose was on W 57th street. This store seemed to be one of the smaller Chanel retail stores. The other two store are located in Soho and East 57th street. This store  was well put together and color coordinated as classic Chanel should be. Neighboring Chanel was Prada, Louis Vitton, and the famous fifth avenue Tiffany & Co that was featured in the classic "Breakfast at Tiffany's". 

Inside of the store are oak wood floors, black granite with glass display cabinets, holding Chanel's seasonal jewelry and watches. Across from that are shelves filled with the latest Chanel handbags, including the world known quilted handbag. Torwards the back are maniquins in Chanel's ready to wear clothing. They're are a limited amount if clothing in the store, so if you can find your size there's a big chance you can't get the item unless you order it and possibly meet with a tailor. Chanel clothing isn't sold online. The employees were dressed in business professional attire, white button ups black slacks and black blazer. Unfortunately pictures weren't allowed in the stores so I took one of the outside.

Chanel is a franchise with over 200 stores worldwide. Chanel products can be purchased at select department stores, including Bloomingdales, Saks, Nieman Marcus, etc. Chanel on W 57th is a destination store due to its location it attracts a lot of tourist and high end clients. The atmosphere of Chanel is very upscale and luxurious being surrounded by other high end upscale stores. Chanel also comes off as a retailing mix, you can purchase many different Chanel items at the store. Further more Chanel's fragrances and cosmetics can be purchased online or in department stores that are lucky enough to carry them. 

Chapter 6 : Consumer Decision Making

People who purchase Chanel buy it for the style, quality, and sense of class it brings. Chanel is always recognized, due to celebrities and media exposure. The company offers many products that are appealing to both men and woman, but mostly known to women. Chanel's products are not always the most affordable to people in the working class, and is always something to keep in mind as the consumer decision before purchasing. With Chanel being a luxury brand style comes with a price and some people are willing to pay the price. The company does not aim to be affordable, Chanel provides for luxury, customers not cost efficiency.  Consumer's continue to buy products based on the popularity of the product, which continue to grow and expand. Chanel has adapted to current times and the digital evolution with the Chanel website, Chanel app, Chanel News blog, the new Coco Chanel website. Also on Facebook and Twitter.

Chapter 5. Developing a Global Vision

 

Chanel founded in 1909 in Paris by, Gabrielle Chanel is one of the most famous of luxury brands. Chanel is a world known innovator in high fashion clothing, cosmetics, accessories, jewelry, and of course fragrances, Chanel No.5 is one of the top selling fragrances in the world. Chanel has over two hundred stores worldwide.Chanel's three New York locations are very popular among tourist. 

Chanel started to expand and go global launching a cosmetics line in 1924 and a range of skincare products in 1929. In the 1950s Chanel No.5 was a big hit. In a 1954 interview, Marilyn Monroe famously answered the question "What do you wear to bed?" with the line "Just a few drops of No5". The popularity of the perfume grew and grew but this wasn't necessarily a great thing. In the 1970s it was decided that No.5 had lost its exclusivity so it was reinvented and made less widely available.

 Chanel operates  business in five regions, each of which is led by regional heads Each regional head reports to the Global CEO. The Japanese division, Chanel K.K. has eight company-owned retail boutique. In Paris, where Chanel was founded, there are five company-owned retail boutiques. 

 Chanel's global vision has been to be "The Ultimate House of Luxury, defining style and creating desire, now and forever." I personally believe Chanel is living up to their vision. The House of Chanel is a model of what a luxury brand should be. Their dedication to only producing high end quality products is defining style. Due to this Chanel is ageless, also a result of Gabrielle's vision. Chanel will continue to expand globally as it has for the past decades. With the help of its employees promoting Coco's vision, Chanel will remain one of the worlds highest form of luxury.